There are several tools that will help content creators, partnership sales teams and business analytic teams determine value at a more detailed level, but at a general level active partnerships sell at about $100 per 10,000 impressions. If there is budget available to determine actual value for social posts and other metrics, I’ve listed a few tools below.

Hive

Uses logo recognition models to tag sponsorship placements and measure exposure quantity and quality of occurrences. Their product automatically identifies logos in images and videos, measures the logo’s size, clarity and the physical placement of the logo and then uses AI to algorithmically determine the value of placement based on human response data.

Blinkfire

Evaluates sports, media and entertainment sponsorships across social, digital and over-the-top (OTT) platforms. Blinkfire uses artificial intelligence, machine learning and proprietary computer vision technology capabilities to empower organizations, leagues, federations, teams, players and brands with the tools and data to measure social and digital media value and sponsorship exposure.

Relo Metrics

Helps to manage the business of sports sponsorships by providing real-time data and analytics across broadcast, social, streaming and in-venue.

Zoomph

Measures value in the digital world by collecting both owned and earned social posts to track performance and value content using industry standard values. Also allows for a customized rate card for CPM, CPE and CPV. Also measures growth and engagement on a monthly basis for digital channels and can be integrated into customized API to feed into a data warehouse.

In addition to what is listed above, there are some products that offer more beyond value analytics for digital and other platforms. Wasserman has a full production team and products like FanCam will measure in-stadium demographics, track audience attention throughout the game and deliver actionable data around activations on gameday.